Our Team
Poetry in Business® was founded by Dr. Christina Merl and is continually advanced and enhanced with an interdisciplinary, multicultural, multigenerational team of researchers, subject matter experts, engineers, artists, philosophers, and - most importantly - users. We all share a passion: co-creating a human-centered world with the help of modern technology, and making people, organisations, products, and services future-fit. With the internationally recognised 2CG® (content and context) method, we design and deliver powerful learning experiences that are grounded in practice and co-creation, inspired by art, and rooted in diversity. Our approach blends
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Social learning and community-based collaboration
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Polyphonic storytelling & storylistening
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The power of imagination, diversity, and inspirational input from the arts.


Christina Merl
Founder of Poetry in Business
Vienna, Klagenfurt, Amsterdam

Anna Bochkova
Visual Artist / Sculptor
Vienna, Hamburg, Moscow

Gabriela Dorn-Scheruga
Intercultural Communications
Wieselburg, Vienna

Christian Pfütze
Puppet Player / Actor
Vienna, Berlin, Bern

Arno Popotnig
Visual Artist
Vienna, Hermagor

Emilia
Chief Wellbeing Officer
On Stage

Ado Daniel Merl
Board Member
Vienna and Klagenfurt

We care
Diversity & Inclusion is in the DNA of Poetry in Business.

Kuben David
Media Designer
Johannesburg

Camilla Klose
Musician / Fashion Designer
Vienna

Michaela Studeny
Puppet Builder
Vienna

Eric Willemsen
Board Member
Vienna and Amsterdam

Hermine Schuring
Expert for Embodiment
Vienna, Groningen

Tshenolo Sebole
Artist & Media Design Student
Johannesburg

Michael Endlicher
Visual Artist
Vienna

Robbin Boss
Business Philosopher
On Stage