The Magician is a poem by Lovelyn Andrade about memories, fears, and hopes. It was interpreted for Poetry in Business by Dutch actress Carla Hardy and filmed in the old harbor of Trieste, Italy. 

We have used the poem to reflect on individual and collective memories and their impact on organizational culture in various contexts, from public administration to industrial engineering and business management teams.


For further information, please contact Christina Merl

Organizational Identity

© 2020 Christina Merl